Vision, Mission & Values

We envision leaving an enduring mark of excellence on the global map by providing quality products and services that are analogous to our heritage.

MISSION

VISION

We aim to grow through partnerships and maintain an uncompromising approach towards excellence, which includes inculcating an indomitable drive, a relentless determination and a persistent delivery standard in every aspect of the business.

Our foundation is built on strong core values, which distinguishes and guides our actions.

VALUES

Actions that form the core of our VALUES:

Embrace Legacy

Living with the legacy of farsighted individuals, our founders, who translated their vision into a potent reality – earning for Terra-Ceia a position of prestige in the chronicles of Nigeria’s commercial enterprises. Leveraging on our heritage with pride and passion for the benefit of our consumers, stakeholders and society at large.

Customer Focus

A complete understanding of customer needs and expectations that boosts effective delivery and development of high-quality product and services that surpasses customers’ expectations every single time.

Excellence

Achieving excellence through effective leadership, innovation, focus, organizational learning, agility, result orientation and robust systems.

Market Leadership

Achieving a prominent position in the chosen markets by share, brand recognition and customer loyalty.

Integrity & Commitment

Doing what is right and not just what is easy, popular or comfortable. Being transparent and honest with our customers and stakeholders.